• Application Deadline
  • 36 months
In the Marketing and Media (Hons) programme from Keele University, you’ll develop highly complementary skills which will enable you to understand and engage with a range of consumer audiences in different markets, on a course that combines a distinct blend of marketing and media theory with creative practice. 
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In the Marketing and Media (Hons) programme from Keele University , you’ll reflect on the ways in which individual and business consumers are affected by, and drive the development of, a range of marketing and communications techniques. Looking at this from local, national and global perspectives, you will explore the role of consumers in society and will learn how to understand and communicate with them. You’ll also examine the impact of marketing on the culture of businesses, governments and other organisations.

In the Marketing modules you’ll learn how to plan and implement a successful marketing strategy and have the opportunity to explore branding and digital marketing. In the Media modules you will learn to become a thoughtful critical media practitioner, with a range of competencies such as post production and photography.

Jobs that a graduate of this course could go on to do:

  • Market Researcher
  • Marketing Executive
  • Media Buyer
  • Media Planner
  • Advertising Account Executive
  • Public Relations Officer
  • Public Relations Officer
  • Programme Researcher
  • Radio Producer
  • Magazine Journalist
  • Broadcast Presenter
  • Advertising Copywriter

Regardless of which career you pursue after Keele, employers will want evidence of the range of skills and personal qualities you possess and which are required for the job. Your degree is clearly important in this respect but don’t forget the extra-curricular activities, positions of responsibility, jobs and voluntary work you may have been engaged in while studying at Keele. These activities allow you to demonstrate the skills and personal qualities required by employers and will be vital in your attempts to secure graduate employment.



Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 36 months
    • Duration description
      • 4 years with international, placement or entrepreneurship year
  • Credits
    360 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

Programme Structure

Courses include:

  • Marketing Principles
  • Consumer Behaviour 
  • Media, Culture, and Power
  • The Photographic Message
  • Quantitative Methods 
  • Introductory Microeconomics
  • Business Law
  • Accounting Principles
  • Management in Context
  • Global Business Environment

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

  • Minimum required score:


    PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. Delivered and marked by computer, it reports on a scale between 10 and 90.

General Requirements


  • A Level requirement CCC
  • Maths at C (or 4)
  • English at C (or 4)
  • BTEC requirements MMM
  • 26 points 
  • Obtain Access to Higher Education Diploma with 112 UCAS Tariff points including a minimum of 15 Level 3 credits at Distinction.

Tuition Fee

  • International

    14750 GBP/year
    Tuition Fee
    Based on the original amount of 14750 GBP per year and a duration of 36 months.
  • EU/EEA

    9250 GBP/year
    Tuition Fee
    Based on the original amount of 9250 GBP per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Keele

  • 660 - 1140 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.



Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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