36 months
Duration
18900 GBP/year
9250 GBP/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Marketing and Business Management (Hons) programme at Keele University explores the marketing and management of business in the context of social and cultural trends. From operations management to creative branding, digital media and strategic product placement, you will experience and build your skills and confidence in a broad range of important aspects of business.

Visit the official programme website for more information

Overview

This Marketing and Business Management (Hons) programme at Keele University  may explore topics, such as: markets and consumers, their behaviours and how to understand and communicate with them and gain an appreciation of contemporary issues facing marketers and managers, such as ethics and sustainability. You may also examine contemporary digital marketing, where skill requirements evolve rapidly and employer demand is high. The variety of optional modules available on this course will also enable you to further develop your skills and insights. 

Jobs that a graduate of this course could go on to do: 

  • Management Consultant
  • Chartered Management Accountant
  • IT Consultant
  • Sales Executive
  • Logistics Manager
  • Banker
  • Investment Analyst
  • Operational Researcher
  • Market Researcher
  • Marketing Executive
  • Media Buyer
  • Media Planner
  • Advertising Account Executive
  • Public Relations Officer

Programme Structure

Courses include:

  • Organisational Behaviour
  • Consumer Behaviour 
  • Marketing Research
  • Digital and Marketing Communications
  • Professional development

Key information

Duration

  • Full-time
    • 36 months

Start dates & application deadlines

Credits

360 alternative credits

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

A Level Requirements

  • BBC

GCSE Requirements

  • Maths at C (or 4)
  • English at C (or 4)

BTEC

  • DMM

International Baccalaureat

  • 29 points

Access to HE Diploma Requirements

  • Obtain Access to Higher Education Diploma with 112 UCAS Tariff points including a minimum of 15 Level 3 credits at Distinction. 

Tuition Fee

To alway see correct tuition fees
  • International

    18900 GBP/year
    Tuition Fee
    Based on the tuition of 18900 GBP per year during 36 months.
  • National

    9250 GBP/year
    Tuition Fee
    Based on the tuition of 9250 GBP per year during 36 months.

Living costs for Keele

660 - 1140 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

 

The following scholarships may be targeted at specific countries, subjects and talent areas. In some cases you may be required to make an independent application, for others the scholarship will be awarded automatically.

  • KEELE INTERNATIONAL EXCELLENCE SCHOLARSHIP (UG)

£2,500 per year for students exceeding published entry requirements.

  • DEVELOPING COUNTRIES SCHOLARSHIP (UG)

£1,000 per year for students who are nationals of the least developed, low and lower middle income countries (as defined by the World Bank).

  • US FEDERAL STUDENT LOANS

Keele University is certified to award Federal Stafford and PLUS loans. Federal Direct Loans are provided by the US government.

  • ARTICLE 26 ASYLUM SEEKER BURSARY

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing and Business Management (Hons)
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Keele University

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