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Marketing and Business Management (Hons), B.A.

  • Application Deadline
  • 36 months
University rank #501 (WUR) Keele, United Kingdom
The Marketing and Business Management (Hons) programme at Keele University considers the role and importance of market research and analysis, consumer behaviour and communications alongside a number of business and management subjects.
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This Marketing and Business Management (Hons) programme at Keele University will equip you to understand the role and importance of marketing and business in the context of social and cultural trends. In the fast-paced world of digital and online marketing, you’ll be encouraged to apply your learning in real world situations to develop skills that are highly sought after by employers. You can gain further practical experience by taking a placement year or spending a year studying abroad.

You will explore the concepts and debates in organisational behaviour and management, including decision making behaviour across the private and public sectors. You will study markets and consumers, their behaviours and how to understand and communicate with them. You will also examine branding and cutting edge digital marketing, which have very rapidly evolving skill requirements. The variety of optional modules available on this course will also enable you to further your skills and insights. 

Jobs that a graduate of this course could go on to do:

  • Management Consultant
  • Chartered Management Accountant
  • IT Consultant
  • Sales Executive
  • Logistics Manager
  • Banker
  • Investment Analyst
  • Operational Researcher
  • Market Researcher
  • Marketing Executive
  • Media Buyer
  • Media Planner
  • Advertising Account Executive
  • Public Relations Officer

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 36 months
    • Duration description
      • 4 years with international, placement or entrepreneurship year
  • Credits
    360 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:
  • Global Business Environments
  • Accounting Principles 
  • Introductory Microeconomics
  • Business Law 
  • The British and Global Economy 
  • Quantitative Methods 

English Language Requirements

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:


    PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. Delivered and marked by computer, it reports on a scale between 10 and 90.

General Requirements


  • A Level requirement - CCC
  • Maths at C (or 4)
  • English at C (or 4)
  • BTEC requirements MMM
  • 26 points 
  • Obtain Access to Higher Education Diploma with 96 UCAS Tariff points including a minimum of 15 Level 3 credits at Distinction.

Studyportals Tip: Students should consider taking one of the Pre-Bachelor's below. these courses will be necessary if:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Bachelors

Tuition Fee

  • International

    13200 GBP/year
    Tuition Fee
    Based on the original amount of 13200 GBP per year and a duration of 36 months.
  • EU/EEA

    9250 GBP/year
    Tuition Fee
    Based on the original amount of 9250 GBP per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Keele

  • 660 - 1140 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.



Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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