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(Hons) International Fashion Promotion, B.A.

  • Application Deadline
  • 36 months
University rank #601 (WUR) ,
Please note this course replaces BA (Hons) International Fashion Marketing. This exciting (Hons) International Fashion Promotion course at Manchester Metropolitan University has been developed with industry to represent the changes in the dynamic global fashion industry and give you a deep comprehension of how products and brands are promoted in this context.


This (Hons) International Fashion Promotion course at Manchester Metropolitan University will develop your understanding and practical knowledge of business management communications in a fashion context, in addition to honing your creative skills.

Throughout the course, you will examine the online and traditional promotional tools used in the marketplace, by studying a wide range of subjects. These include fashion promotion, marketing communications, digital marketing, social media, website development, styling, fashion photography and journalism. You will also have the opportunity to go on study trips; previous students have visited London, Istanbul and Shanghai.

Your career prospects after the course

The fashion and textiles industries are fast-paced, continuously evolving and truly global.

There are opportunities worldwide for those with a degree in this exhilarating area.

Due to the practical application of the academic knowledge gained on our courses, we find that our graduates are highly employable.

The optional placement year available on some of our courses allows you to gain great experience to kick start your career.

Employment opportunities exist in a wide variety of sectors in the industry from independent design houses to high street chains.

Previous graduates have gone on to a wide range of careers with companies such as River Island, Next, Dolce & Gabbana, Top Shop, Abercrombie and Fitch, Reebok, ASOS and many more companies in the UK and abroad.

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    • Full-time duration 36 months
    • Average part-time duration 48 months
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Year 1

The main focus of this course is to produce graduates who thoroughly understand fashion promotion and the international fashion environment. Through the study of contemporary marketing principles and theory, you will develop your knowledge and understanding of business management and gain an appreciation of fashion products and brands.

This is a business course that allows you to develop your creative side and you will gain skills in interpreting and influencing current and future trends. You will also have the opportunity to undertake study trips to enrich your knowledge; in previous years trips have taken place to Shanghai, Istanbul and Paris. 

In Year 1 of this degree you will be introduced to the background and underlying concepts and principles associated with international fashion promotion. You will gain an insight into the fashion industry as a whole from the viewpoint of the fashion marketer. You will also study digital design, consumer profiling and behaviour. 

Year 2

Year 2 builds upon the skills learned in your first year to increase your understanding of fashion promotion. You will focus on digital marketing and the impact of social media. A unit in Creative Fashion Direction will cover photography, creative writing and journalism, styling, fashion events, visual merchandising, packaging and print and digital media .

Year 3

If you decide to opt for the four year sandwich route, Year 3 will be spent on a full-time placement, with opportunities available in both the UK and abroad. 

Year 4

In your final year you will be given the opportunity to develop your analysis and evaluation of international fashion markets, organisations and consumers in manufacturing and retail environments. You will cover social, mobile and multiplatform approaches from an international perspective and website creation and digital campaigns. You will also undertake a research or business project in a subject of your choice. 

English Language Requirements

You need the following IELTS score:

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

    StudyPortals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more

Academic Requirements

Ucas Tariff Points/grades Required

  • 104-112 UCAS Tariff Points at A2 (Grades BCC-BBC) or acceptable alternatives e.g. BTEC Subsidiary Diploma, Diploma, Extended Diploma at Level 3 (Grades DMM)

Specific GCSE Requirements

  • GCSE English Language and Mathematics at grade C or grade 4. Equivalent qualifications (eg. Functional Skills) may be considered

Non Tariffed Qualifications

  • 106-112 UCAS Tariff Points from Access to HE Diploma in a relevant subject with at least 45 credits at Level 3

International Baccalaureate Points

  • 26 IB Diploma Points

Tuition Fee

  • International Applies to you

    14100 GBP/year
    Tuition Fee
    Based on the original amount of 14100 GBP per year and a duration of 36 months.
  • EU/EEA Applies to you

    9250 GBP/year
    Tuition Fee
    Based on the original amount of 9250 GBP per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • UK, EU and Channel Island students: Full-time Foundation Year fee: £6165 per year
  • Non-EU international students: Full-time Foundation Year fee: £14100 per year.

Living costs for Manchester

  • 645 - 1200 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.