Integrated Marketing Communications (IMC) is the term for the broad field that includes advertising, public relations, direct marketing, sales promotion and numerous other forms of professional persuasive communications activities.
The Integrated Marketing Communications programme offered by Roosevelt University prepares students to meet the marketing and communication challenges of 21st-century companies and nonprofit organizations. Hands-on assignments in the classroom are modeled after actual industry work, and our experienced faculty ensure students are up to date with the latest trends and marketing and communications techniques. All students in this major are required to complete a capstone project course as well as a professional internship in advertising, public relations, marketing services or a related field.
Our dedicated faculty of marketing professionals will share knowledge and wisdom from their years of experience working in advertising, public relations and marketing, often on major national brands at some of the world’s largest companies. The faculty brings its professional practice and expertise into the classroom to bring key concepts to life. Concentrations include:
Starting in
You can apply until:
National
International
Starting in
You can apply until:
National
International
Always verify the dates on the programme website. programme website.
Courses included:
You only need to take one of these language tests:
Minimum required score:
The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.
Schedule TOEFL®Minimum required score:
The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.
Schedule TOEFL®Minimum required score:
The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.
Schedule IELTSThe living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Check the programme website for information about funding options.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.
