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Marketing Management - International Marketing, B.B.A.

  • Application Deadline
  • 48 months
    Duration
,
The Marketing Management - International Marketing Management programme of Fontys University of Applied Sciences provides an international learning community and in interesting projects and internships you gain practical experience before you graduate, which will prepare you for a successful career.

About

The Marketing Management - International Marketing programme of Fontys University of Applied Sciences is a broad 4-year bachelor programme. You learn to understand why some products are successful and why others aren’t as well as how you can influence that. You learn to conduct market research and analyse markets to find out what the needs of your customers are. Consequently, you learn to set up communication and marketing strategies that satisfy these needs, distinguishes you from competitors and make you market leader. As a Marketing Management student you gradually transform into a marketing expert with experience in an international environment.

What do you focus on?

  • Analysing the needs of different regional and international customers
  • Use different marketing instruments to get your message across to different customers
  • Setting up a strategic marketing plan
  • Online marketing activities
  • Checking and controlling the success of your marketing campaigns
  • Relevant soft skills such as communication and presentation as well as an additional language

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Marketing Process I (Introduction & Analysis)
  • Marketing Project I (Desk Research)
  • Marketing Topics I (Consumer Behaviour)
  • Marketing Topics II (Creativity & Presentation)
  • Business & Economics
  • Foreign Language

English Language Requirements

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS
  • Minimum required score:

    79

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    550

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

General Requirements

  • For Dutch students: VWO-, HAVO- or MBO-diploma
  • For German students: Fachabitur or Abitur (Fachhochschulreife or Allgemeine Hochschulreife)
  • For students of other nationalities: senior high school diploma/ GCE or equivalent e.g. the British GCE A-levels or GCSE grades A, B or C, International Baccalaureate, the French Baccalaureat or the American High School (top stream or plus 1 year college)

Tuition Fee

  • International

    7680 EUR/year
    Tuition Fee
    Based on the original amount of 7680 EUR per year and a duration of 48 months.
  • EU/EEA

    2083 EUR/year
    Tuition Fee
    Based on the original amount of 2083 EUR per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Venlo

  • 780 - 1160 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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