International Communication and Media (ICM), Bachelor

  • Application Deadline
  • 48 months
  • Tuition
    Tuition (Year)
    Tuition (Year)
  • English (take IELTS)


The English taught study programme International Communication and Media (ICM) is so special because of its truly international and intercultural focus on media and communication. ICM stands out for:

  • its specific orientation on the international market; a focus on global citizenship
  • its wide range of covering communication management, digital communication and media
  • its state-of-the-art nature, preparing you for jobs of the future
International study experience in Utrecht and abroad

During your studies at HU University of Applied Sciences Utrecht, you will often work in small, international project groups with students and staff from over seventy countries. In addition, you will have the opportunity to spend a semester or an internship abroad.

The study programme leads to a Bachelor's degree in Communication Systems. It aims at preparing you for international professional practice as communication and media professionals.

Detailed Programme Facts

  • Full-time duration 48 months
  • Study intensity Full-time
  • Credits
    240 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

The first year

ICM consists of two phases: a common foundation and a main phase, in which students can specialize further in their area of interest.

Subjects include Consumer Behaviour, Diversity Skills, Digital Storytelling, Mass Communication, writing classes and you’ll be working on a project where you will make an Online Magazine.

The first year of ICM aims to provide students with core concepts and a solid basis in communication, (online) marketing, digital media, intercultural issues, journalistic writing skills, and of course research skills. These introductory courses intend to give an outline of the curriculum, and an indication of what to expect in the upcoming years.

The second year
The second year explores subjects in more depth. This main phase widens and deepens the knowledge and skills of professional practice. Already in the second year you can specialise in your particular area of interest:
  • Cross cultural consultancy in communication
  • Worldwide innovative media technology
  • Global online marketing & communication
The third and fourth year

In the third and fourth year competencies will be increased by means of the work placement abroad, studies abroad, courses on your chosen specialisation and the graduation assignment.

You will spend at least half a year in a non-native environment during a minor or your work placement. Dutch students have to spend at least half a year abroad; international students can choose to stay in The Netherlands.

For their work placement, students work as communication and media specialists at both the operational and strategic levels during a period of approximately 20 weeks. An assignment may consist, for example, of investigating positioning possibilities for Dutch soaps or media concepts on the American market. Or advising an organisation on the setting up and organisation of an online media campaign for a multinational toy manufacturer. Or preparing and organising an international conference for IT specialists. Work placements are often organised abroad.

For your graduation assignment you have to conduct your own research, in order to respond to a (marketing) communication or media problem of your choice.

Graduation year
The graduation assignment is often triggered off by a concrete request from an (international) organization. This assignment consists of answering a question concretely linked to professional practice, a company or a sector of activity. You will have to carry out your own research and write an extensive report in order to find the answers to your questions.

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score: 6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Take IELTS test
  • Minimum required score: 550

    The TOEFL – or Test OF English as a Foreign Language – offers a paper-based test (PBT). The final, overall PBT score ranges between 310 and 677, and is based on an average taken from the three test components (listening, structure, and reading). The writing part of this test is scored separately on a scale of 0-6. Read more about TOEFL (PBT).

  • Minimum required score: 80

    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Academic Requirements

Entry requirements for the first year of a Bachelor degree.

1. (Senior) secondary school diploma with higher education entrance qualification

Diploma examples:

  • An International Baccalaureate or European Baccalaureate Diploma
  • Australia: a pass in the Australian Matriculation Examination
  • China: senior middle school diploma
  • France: Baccalaureat
  • Germany: Abitur (allgemeine Hochschulreife) or Fachhochschulreife
  • Italy: Diploma di Maturita
  • Switzerland: Maturitatszeugnis
  • The Netherlands: HAVO or VWO or MBO level 4
  • UK: GCE - A levels, 6 (I)GCSE grades with A, B or C scores
  • United States: Highschool diploma with college preparatory programme

If your Diploma is not on the list, or should you like further precisions, please refer toInternational Office.

Tuition Fee Per Year

  • EUR 8090 International
  • EUR 1984 EU/EEA



Scholarships and Grants for visiting/incoming students.

HU Excellent and HU Talent scholarships

HU University of Applied Sciences Utrecht is pleased to offer two scholarships to non-EU/EEA students. Please read more about the HU Excellent Scholarship and the HU Talent Scholarship.

China Programme

The China Programme annually offers 25 scholarships to Chinese candidates for study or research in the Netherlands. The scholarship programme is designed for good quality Chinese students who want to study or do research in the Netherlands for an academic year either during or after their studies in China. The main purpose of the China Programme is the exchange of talented Chinese and Dutch students. More information about the China programme.

Other study scholarships

For an overview of all possible scholarships for the Netherlands, the following databases may be helpful: GrantFinder or ScholarshipPortal.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Testimonial Registration Module

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.