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Marketing, B.Sc.

  • Application Deadline
  • 48 months
    Duration
Highland Heights, KY, United States
Individuals who pursue a major in Marketing at Northern Kentucky University need to be creative, self-motivated, detail oriented, and know how to be able to work well in a team environment. Additionally, in the fast-paced world of marketing, trends are constantly changing, making this a field for lifetime learners.
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Overview

Marketing program at Northern Kentucky University provides students with the analytical, financial, communication, technical competencies and decision-making skills needed to succeed as a marketing professional. 

Learning outcomes

The required “Consumer Insights” course, introduces students to the role of research in marketing decision making through hands-on learning with client research projects. Additionally, with marketing being a diverse field to work in, the program offers a variety of electives to allow students to form their own specialization.

Accreditation

AACSB International Accreditation

NKU College of Business has earned AACSB International accreditation, representing the highest standard of achievement for business schools worldwide. Institutions that earn accreditation confirm their commitment to quality and continuous improvement through a rigorous and comprehensive peer review. AACSB International accreditation is the hallmark of excellence in management education.

Detailed Programme Facts

  • More details:
    • National students deadline for fall: 15 September
  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:
  • Marketing Tools
  • Marketing and the Digital Age
  • Selling Skills
  • Applied Consumer Behavior
  • Consumer Insights
  • Strategic Decision Making in Marketing
  • Global and Cultural Issues in Marketing
  • Professional Selling
  • Social and Digital Marketing
  • Topics: Marketing Issues
  • Internship: Marketing
  • Advanced Marketing Research
  • Independent Study: Marketing
  • Event Planning and Management

English Language Requirements

  • Minimum required score:

    79

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Start practicing IELTS today!
  • Minimum required score:

    550

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

  • Minimum required score:

    55

    PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. Delivered and marked by computer, it reports on a scale between 10 and 90.

    More about PTE Academic

General Requirements

  • All undergraduate students can complete NKU's Online Application to begin the process of applying to NKU. 
  • $40 application fee
  • Submit passport photocopy
  • Official Transcripts
  • Proof of English Fluency

Tuition Fee

  • International

    19872 USD/year
    Tuition Fee
    Based on the original amount of 9936 USD per semester and a duration of 48 months.
  • National

    19872 USD/year
    Tuition Fee
    Based on the original amount of 9936 USD per semester and a duration of 48 months.
  • In-State

    9912 USD/year
    Tuition Fee
    Based on the original amount of 4956 USD per semester and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Highland Heights

  • 900 - 1400 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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