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Business Administration - Marketing, B.B.A.

  • Application Deadline
  • 48 months
    Duration
Greater Sudbury, Canada| Online
From concept to customer, learn to identify and communicate the value or product or service in today’s market, with this Business Administration - Marketing program from Laurentian University.
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Overview

Learn to determine consumer needs, evaluate marketing opportunities, establish target segments and develop and communicate a marketing strategy for success in business, with this Business Administration - Marketing program from Laurentian University.

Graduates are prepared for careers in all aspects of marketing, within all organization types – consulting firms, all service and industrial sector firms, government, public agencies, as well as private enterprise.  

Courses in venture initiation and venture launching have allowed students to start their own marketing or communications/production firms while earning their degree credits.

Develop practical skills through collaboration and experiential exercises, role-plays and case studies.

Students are exposed to problems and perspectives of marketing within various countries in terms of specific business, environmental and ethical contexts.

Career

Graduates can rest assured knowing there is a multitude of career options they can explore post-graduation. Some career options include, but are not limited to:

  • Sales representative, purchasing agent, client account manager, market analyst, marketing manager, advertising and public relations manager, sales manager, distribution, operations and/or logistics manager

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus, Online

Programme Structure

Course include:

  • Understanding and Using Financial Information
  • Foundations of the Management of Organizations
  • Business Communication
  • Introductory Accounting 
  • Intermediate Financial Accounting
  • Operations Management
  • Business Policy
  • Applied Corporate Finance

English Language Requirements

  • Minimum required score:

    88

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

General Requirements

  • Official high school transcripts. If documents are in your native language, please provide a notarized and officially translated copy in either English or French
  • Official high school diploma. If documents are in your native language, please provide a notarized and officially translated copy in either English or French
  • Proof of language skill:English for English language programs or
  • French for French language programs
  • Applicants must meet both language requirements for bilingual programs
  • A resume or CV specifying current education and work experience 
  • A copy of a valid passport (both sides)

Tuition Fee

  • International

    26514 CAD/year
    Tuition Fee
    Based on the original amount of 26514 CAD per year and a duration of 48 months.
  • National

    7434 CAD/year
    Tuition Fee
    Based on the original amount of 7434 CAD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Greater Sudbury

  • 1015 - 1620 CAD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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