Overview

Learn to determine consumer needs, evaluate marketing opportunities, establish target segments and develop and communicate a marketing strategy for success in business, with this Business Administration - Marketing program from Laurentian University.

Graduates are prepared for careers in all aspects of marketing, within all organization types – consulting firms, all service and industrial sector firms, government, public agencies, as well as private enterprise.  

Courses in venture initiation and venture launching have allowed students to start their own marketing or communications/production firms while earning their degree credits.

Develop practical skills through collaboration and experiential exercises, role-plays and case studies.

Students are exposed to problems and perspectives of marketing within various countries in terms of specific business, environmental and ethical contexts.

Career

Graduates can rest assured knowing there is a multitude of career options they can explore post-graduation. Some career options include, but are not limited to:

• Sales representative, purchasing agent, client account manager, market analyst, marketing manager, advertising and public relations manager, sales manager, distribution, operations and/or logistics manager