Studyportals

Business (Marketing)

Charles Sturt University Study Centres

Bachelor On Campus
36 months
Duration
28224 AUD/year
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Start date

About

Are you looking for versatile skills and a broad foundation that will prepare you to enter the workforce as a business professional? Study the Bachelor of Business (Marketing) degree at Charles Sturt University Study Centres in Melbourne and Sydney and take the first step towards a career in marketing. 

Overview

What is business marketing?

Business marketing involves building efficient marketing strategies and promotions for a business’ products or services. Marketers play a crucial role in the success of a business, using creativity, strategic thinking and a strong communication style to develop campaigns promoting or launch a product or service. They manage customer and stakeholder relationships and maintain the brand's image through their effective presentation and communication skills. 

The main responsibilities of the marketing management function include: market analysis, marketing strategy development, marketing program development and implementation, and new product development and service.

About the course

The three-year Business (Marketing) degree at Charles Sturt University Study Centres will develop your understanding of industry and commerce, such as strategy development, innovation and international marketing. Success in business marketing means you need good communication, presentation and customer relationship management skills in order to attract the interests of potential customers. Our hands-on approach to teaching and learning will help you develop these skills so you are well-prepared to competently present your business to future stakeholders. 

Career opportunities

Graduates go on to varied and exciting positions in marketing, from product management and research to digital and sales functions. Depending on the electives you choose to study, you may go into a range of roles after you graduate.

  • Marketing: marketing officer, product/brand management, market research, marketing manager. 
  • Advertising: media buyer, advertising account executive, pay-per-click specialist. 
  • Sales: promoter, sales executive. 
  • Digital: social media and community management, digital marketing manager, digital copywriter. 

Programme Structure

Courses include:

  • Business Data Analysis
  • Organisations and Management
  • Business Ethics: A Global Perspective
  • Marketing 
  • Consumer Behaviour
  • Market Research
  • International Marketing

Key information

Duration

  • Full-time
    • 36 months

Start dates & application deadlines

Language

English
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
60
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6
Start practicing IELTS today!
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.
50
More about PTE Academic

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
60
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6
Start practicing IELTS today!
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.
50
More about PTE Academic

Other requirements

General requirements

  • CRICOS Code: 045873A

Examples of previous studies that we may take into consideration:

  • NSW Higher School Certificate, Victorian Certificate of Education or interstate equivalent
  • International equivalents of Year 12
  • International Baccalaureate Diploma
  • Completed, or partially completed, course from a university or college
  • Approved foundation studies program certificate

Tuition Fee

  • International

    28224 AUD/year
    Tuition Fee
    Based on the original amount of 28224 AUD per year and a duration of 36 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Our partners

Business (Marketing)
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Charles Sturt University Study Centres

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