Business Administration- Applied Communication, Bachelor | Online (optional) | Central Michigan University | Mount Pleasant, United States
B.S./B.A. On Campus Online

Business Administration- Applied Communication

48 months
20400 USD/year
11376 USD/year
11376 USD/year
Tuition fee
Apply date
Start date


Become career-ready with Central Michigan University's Business Administration- Applied Communication program from Central Michigan University. You'll develop the communication skills that employers seek and gain a critical edge in the job market.


The skills employers value the most are hardest to learn on the job. That's where CMU's General Business Administration: Applied Business Communication (GBA: ABC) major comes in. First, you'll build a foundation of basic business knowledge. Then you'll add to it with with the skills employers value most such as communication, creativity, critical thinking, and collaboration. In short, GBA: ABC gives you the tools that are essential for career success and makes your resume stand out.

As an Business Administration- Applied Communication major from Central Michigan University, you'll become a stronger team player. But you'll also learn how to leverage your communication skills to create relationships with colleagues, clients and customers. Many students say the program gives them newfound confidence to speak in public and deliver memorable business presentations.

You'll also gain high-demand technical skills that companies often can't build in-house. Classes in social media and graphic design that focus on using technology to communicate will prepare you for career success.

Careers & Outcomes

GBA: ABC majors gain skills needed to enter a wide range of careers, such as management, marketing, social media, training, customer service and consulting.

Programme Structure

Courses include:

  • Essential Business Skills
  • Integrated Capstone-Strategic Management
  • Applied Business Statistics
  • Applied Lean Six Sigma
  • Global Business Communication
  • Visual Business Communication and Digital Media
  • Social Media and Emerging Technologies in Business
  • Applied Business Communication
  • Applied Business Communication Integrated Capstone
  • Internship in Applied Business Communication
  • Dynamics of Organizational Behavior

Key information


  • Full-time
    • 48 months

Start dates & application deadlines

More details

National Fall start : Rolling admission


120 SCH


On Campus, Online

Academic requirements

GPA admission requirements GPA
  • If your GPA is at least 2.8, we will accept your application using the GPA you provide when you apply. 
  • If your GPA is below 2.8, a transcript is required. 

Other requirements

General requirements

  • We take several things into consideration when evaluating applications for admission, including GPA, test scores (optional) and academic improvement over time.
    • As part of the online application, you’ll need to pay a $40 application fee. If your family is experiencing financial hardship, speak to your high school guidance counselor to see whether you qualify for a fee waiver.
    • You may submit an unofficial transcript with your application, or ask your school counselor to submit your official transcript. We can provide an admission decision and merit scholarship with either one. Keep us updated with new transcripts at the end of each semester. It may mean an upgrade in your scholarship.
    • You don’t have to submit a test score in order to be admitted and earn a merit award.

Tuition Fee

To alway see correct tuition fees
  • International

    20400 USD/year
    Tuition Fee
    Based on the tuition of 20400 USD per year during 48 months.
  • National

    11376 USD/year
    Tuition Fee
    Based on the tuition of 11376 USD per year during 48 months.
  • In-State

    11376 USD/year
    Tuition Fee
    Based on the tuition of 11376 USD per year during 48 months.

Living costs for Mount Pleasant

1000 - 1500 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Business Administration- Applied Communication
Central Michigan University
Business Administration- Applied Communication
Central Michigan University


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