Business Administration- Applied Communication

Overview

The skills employers value the most are hardest to learn on the job. That's where CMU's General Business Administration: Applied Business Communication (GBA: ABC) major comes in. First, you'll build a foundation of basic business knowledge. Then you'll add to it with with the skills employers value most such as communication, creativity, critical thinking, and collaboration. In short, GBA: ABC gives you the tools that are essential for career success and makes your resume stand out.

As an Business Administration- Applied Communication major from Central Michigan University, you'll become a stronger team player. But you'll also learn how to leverage your communication skills to create relationships with colleagues, clients and customers. Many students say the program gives them newfound confidence to speak in public and deliver memorable business presentations.

You'll also gain high-demand technical skills that companies often can't build in-house. Classes in social media and graphic design that focus on using technology to communicate will prepare you for career success.

Careers & Outcomes

GBA: ABC majors gain skills needed to enter a wide range of careers, such as management, marketing, social media, training, customer service and consulting.