Integrated Marketing Communication, B.A. | The American University in Cairo | Cairo, Egypt
Studyportals
B.A. On Campus

Integrated Marketing Communication

48 months
Duration
735 USD/credit 22050 USD/year
667 USD/credit 20010 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Integrated Marketing Communication from The American University in Cairo encompasses a number of interdisciplinary courses, training students on how to combine and manage all marketing communication tools under one strategic focus to create unified messages from the brand to target consumers.  

Overview

Integrated Marketing Communication from The American University in Cairo is suitable for students interested in gaining skills and experience in all aspects of the marketing communication process and values hands-on learning approaches. It is also ideal for students who want to explore the fundamentals of strategic planning, budgeting, creative strategy and development, media planning, production, branding, social responsibility, sales promotions, public relations, and more.

Careers

Graduates of the program have gone on to work for industry leaders in:  

  • Advertising
  • Marketing research
  • Content management
  • Corporate and business communications
  • Government communications
  • Media 
  • Strategic planning

Programme Structure

Courses include:

  • Mass Communication 
  • Media Writing
  • Multimedia Writing and Production 
  • Mass Media Ethics and Responsibility
  • Visual Communication 
  • Advertising
  • Mass Communication Research
  • Creative Strategy and Advertising Copywriting

Key information

Duration

  • Full-time
    • 48 months

Start dates & application deadlines

More details

Fall deadline is for early admission.

Credits

120 alternative credits

Delivered

On Campus

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

Other requirements

General requirements

  • Complete all secondary school graduation requirements
  • Maintain a high level of academic performance 
  • Submit the online application form.
  • English Proficiency
  • Essay (typed or handwritten)
  • Copy of valid passport 
  • Proof of financial support (bank statement, sponsorship letter, etc., for $36,000)

Tuition Fee

To always see correct tuition fees
  • International

    22050 USD/year
    Tuition Fee
    Based on the tuition of 735 USD per credit during 48 months.
  • National

    20010 USD/year
    Tuition Fee
    Based on the tuition of 667 USD per credit during 48 months.

Living costs for Cairo

5312 - 6846 EGP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Integrated Marketing Communication.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

Egypt
Fund for Education Abroad Access Partner Scholarship
10000 USD
Grant
17 Jan 2023
Deadline

The American University in Cairo
Cairo, Egypt
Egypt / Merit-based
Study Abroad Scholarships
5000 USD
Grant
31 Oct 2023
Deadline

The American University in Cairo
Cairo, Egypt
226 countries / Need-based
Grants of the Leopold Figl Foundation for students with residence in Lower Austria
Various benefits
Grant
31 Oct 2022
Deadline

Leopold Figl Foundation
225 countries / Merit-based
Education Future International Scholarship
200000 INR
Grant
Not specified
Deadline

Education Future
Worldwide
Spreadsheet Gladiator Scholarship
1500 USD
Grant
30 Jul 2023
Deadline

Coefficient
216 countries / Merit-based
WMF Empowerment Through Education Scholarships for Developing Country Students
Various benefits
Grant
01 Mar 2022
Deadline

Wells Mountain Foundation
226 countries
BeArt-Presets Academic Scholarship Program
5000 USD
Grant
01 Apr 2023
Deadline

BeArt-Presets
226 countries
Fulbright U.S. Student Program, 2022
Various benefits
Grant
11 Oct 2022
Deadline

U.S. government
226 countries
ServiceScape Scholarship
1000 USD
Grant
30 Nov 2022
Deadline

ServiceScape
226 countries
ACES Scholarships
3500 USD
Grant
15 Nov 2022
Deadline

ACES Education Fund
Worldwide / Merit-based
Pinsky Law New Venture Development Scholarship
Various benefits
Grant
30 Dec 2023
Deadline

Pinsky Law
Worldwide / Merit-based
Fighting Bullying With Technology
1000 USD
Grant
14 Aug 2023
Deadline

1902 Software
Worldwide
Study abroad Scholarship - Collect
10000 SEK
Grant
31 May 2023
Deadline

Sambla
Worldwide / Merit-based
iVisa Annual Scholarship
1500 USD
Grant
14 May 2023
Deadline

iVisa
Worldwide
The Annual IELTS from 6 to 9 Scholarship
1500 USD
Grant
30 Mar 2023
Deadline

IELTS from 6 to 9
Worldwide
Anonymous Hope Fund
3000 USD
Grant
Not specified
Deadline

Anonymous Hope Fund

Our partners

Integrated Marketing Communication
-
The American University in Cairo
Integrated Marketing Communication
-
The American University in Cairo

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