Overview

The Department of Mass Communication’s two concentrations in Journalism and Integrated Marketing Communications (IMC) seek to engage students with the latest media industry trends through both on-campus and field learning and training. Our program’s focal areas in digital storytelling, multiplatform communications, multimedia journalism, social media, infographics and social analytics are meant to create full alignment with fast-changing markets.

Program Mission

The Bachelor of Arts in Mass Communication program from American University of Sharjah (AUS) seeks to provide students with a balanced foundation of professional competencies involving digital storytelling, social media, integrated communications and academic knowledge of the discipline of mass communication in general and the department’s specific professional concentrations: Journalism and Integrated Marketing Communications (IMC) in particular.

Program Outcomes

Upon graduation from the Bachelor of Arts in Mass Communication program, students should be able to:

articulate the dominant quantitative and qualitative research methods and paradigms found in the discipline of mass communication and to employ these research methods in their professional careers
demonstrate an understanding of the role that mass media (including new digital/social media) play in the production of everyday life, culture and belief
employ digital story-telling, multi-platform, social and integrated communications techniques in the production of content

Programme Structure

Courses include:

Digital Video Skills

Mass Communication Studies

Theories of Mass Communication

Writing for Mass Communication

Mass Communication Research Methods and Data Analytics

Mass Communication Law and Ethics

Mass Communication Internship

Principles of Integrated Marketing Communications

Case Studies in Integrated Marketing Communications

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2025-01-20 00:00:00
- Apply before 2024-12-26 00:00:00
Starting 2025-06-02 00:00:00
- Apply before 2025-05-15 00:00:00
Starting 2025-08-26 00:00:00
- Apply before 2025-07-25 00:00:00

Language

English

IELTS

6.5

Schedule an IELTS test!

TOEFL^® IBT

80

Pass IELTS with Swoosh English! Sign up for a free writing masterclass or claim your exclusive 25% Studyportals discount and accelerate your preparation by taking a course designed by experts to get you the results you need.

Credits

120 alternative credits

Delivered

On Campus

Disciplines

Media Management Media Studies & Mass Media Digital Media View 9 other Bachelors in Media Studies & Mass Media in United Arab Emirates

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

6.5

Schedule an IELTS test!

TOEFL^® IBT

80

Pass IELTS with Swoosh English! Sign up for a free writing masterclass or claim your exclusive 25% Studyportals discount and accelerate your preparation by taking a course designed by experts to get you the results you need.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at American University of Sharjah (AUS) and/or in United Arab Emirates, please visit Student Insurance Portal.

Other requirements

General requirements

Must be awarded the full IB Diploma with six subjects (excluding Islamic Education) with at least three in the higher level, and attain a minimum score of 24 points.
Applicants who were not awarded the IB Diploma but received the IB certificate can apply and will be assessed based on the provided high school credentials.
official secondary school certificate certified by the appropriate authorities*
Certificate of Equivalency from the UAE Ministry of Education. This excludes Thanaweyya 'Ammah.
official grade reports of the last three secondary school classes certified by the appropriate authorities
colored passport scan
English Language Proficiency Test Scores
Applicants studying in the UAE are required to submit EmSAT test scores as applicable to the major.

Tuition Fee

To always see correct tuition fees

International

105020 AED/year

Tuition Fee

Based on the tuition of 105020 AED per year during 48 months.
National

105020 AED/year

Tuition Fee

Based on the tuition of 105020 AED per year during 48 months.

Living costs for Sharjah

3400 - 5200 AED /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Loading

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Mass Communication.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About