Placeholder image for Communication (Advertising) - Bachelor of Business (Marketing)

Communication (Advertising) - Bachelor of Business (Marketing), Bachelor

  • Application Deadline
  • 48 months
    Duration
University rank #710 (BCR) Bathurst, Australia| Online
Are you a creative problem-solver who loves fast-paced teamwork and excels at communication? The Bachelor of Communication (Advertising) - Bachelor of Business (Marketing) from Charles Sturt University is a unique four-year double degree designed to provide you with a high level of industry-based knowledge and practical skills across both advertising and marketing.
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Overview

You'll develop skills for strategic planning, research and client management, and gain hands-on creative, media and channel communication experience. 

In addition, you'll get an in-depth understanding of marketing processes as they apply to advertising. 

You'll become familiar with market research and analysis, and the quantitative aspects of marketing.

Course highlights

The Bachelor of Communication (Advertising) - Bachelor of Business (Marketing) will equip you to take a leading role in the industry.

  • Gain extensive practical experience

    You'll work with real clients in Kajulu Communications, Charles Sturt University's award-winning student advertising agency. In addition, internships of a minimum of four weeks are undertaken by final-year students within major advertising and marketing companies.

  • Access the latest in theoretical and practical learning

    The course is led by a highly experienced and award-winning team that offers expertise in multiplatform communication and the variety of digital media options available to advertisers today.

  • Work in world-class facilities

    You'll gain access to the latest equipment, technology and techniques on campus, including Charles Sturt University's student marketing communication agency, our community radio station, a multi-function television studio and multimedia production facilities.

  • Get industry accreditation

    The course is one of only a few Australian degrees with accreditation from the International Advertising Association, an accreditation highly respected within the industry.

  • Expand your career opportunities

    An established relationship and natural synergy exist between the advertising and marketing disciplines in the communications industry. This four-year double degree gives you a broader marketing communication skill set over that of the respective single degrees meaning you can work in any number of communications roles.

Career opportunities

Today's marketing communication professionals are expected to possess a broad understanding of advertising and marketing processes, as they invariably work together.

  • Work in advertising

    You'll be perfectly positioned to take up a role in an advertising agency or an advertising department in a corporation or organisation, be it creative, media, digital, experiential or interactive advertising.

  • Produce innovative marketing campaigns

    Lead the way in direct response, sales promotion and business development, or set yourself up in marketing consultancy.

  • Work across marketing communications

    Take up an advertising or marketing communications role across any one of a range of organisations, including advertising agencies, marketing companies, national advertiser clients, advertising departments and marketing divisions in corporations or organisations, and direct response, sales promotion, experiential or activation roles or other consultancies.

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    Full-time
    • Full-time duration 48 months
    Part-time
  • Credits
    256 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus, Online

Programme Structure

Courses included:
  • The Advertising Business
  • Advertising Principles
  • Advertising Creative
  • Channel Planning
  • Channel Planning In Action
  • Advertising Strategy & Planning 
  • Indigenous Cultures, Histories and Contemporary Realities
  • Professional Writing
  • Presentation for Communicators
  • Communication in Context
  • Communication Research Strategies
  • Professional Practice in Communication and Creative Industries 
  • Communication Fieldwork

English Language Requirements

You need the following IELTS score:

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test

General Requirements

Provider CRICOS: 00005F

  • Minimum CSU English Language Proficiency requirements
  • Successful completion of two university level subjects (AQF level Associate Degree or higher) demonstrating a reasonable prospect of success through the Grade Point Average (GPA) gained in these studies.
  • Successful completion of a Tertiary Preparation Course from an Australian University or an accredited provider demonstrating a reasonable prospect of success through the Grade Point Average (GPA) gained in these studies.
  • A completed AQF Certificate III or higher level qualification or 50% completion of an AQF Diploma level qualification.

Tuition Fee

  • International

    25600 AUD/year
    Tuition Fee
    Based on the original amount of 25600 AUD per year and a duration of 48 months.
  • National

    8692 AUD/year
    Tuition Fee
    Based on the original amount of 8692 AUD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Bathurst

  • 1260 - 2250 AUD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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