• Application Deadline
  • 36 months
This highly innovative and flexible degree offers a dynamic approach to the management of marketing. You will gain a strong foundation in planning, market research and consumer behavior, combined with practical training with this Bachelor of Marketing Management from University of Canberra.
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You are encouraged to select an open major from any field within the university allowing you to customise your degree to your special interests.

Study a Bachelor of Marketing Management at University of Canberra and you will:

  • understand the role of marketing management in private, public and not-for-profit enterprises
  • gain a broad understanding of marketing research methods, problem analysis and statistics, internet marketing and consumer behaviour
  • develop marketing plans and gather relevant information from stakeholders
  • identify economic, socio, cultural and legal contexts that impact on marketing decision making
  • apply concepts, principles and theories to marketing management tasks
  • analyse problems and provide appropriate solutions as part of marketing research
  • demonstrate creativity and leadership while learning to work as part of a team 
  • develop in-depth knowledge and skills in one or more of the following fields; accounting, banking & financial services, business administration, economics, entrepreneurship, financial planning, human resource management, information systems, international business, marketing management, public sector management, or tourism management.

Career opportunities

  • Account manager
  • Marketing manager
  • Market researcher
  • Brand manager
  • Marketing consultant 
  • Product manager

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 36 months
    • Duration description

      Standard six semesters full-time or equivalent. Maximum twenty semesters.

  • Credits
    72 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Services Marketing
  • Marketing Management and Planning
  • Marketing Research Methods
  • Internet Marketing
  • International Marketing
  • Consumer Behaviour
  • Strategic Management 

English Language Requirements

You need the following IELTS score:

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

General Requirements

  • Normal UC requirements for admission to an undergraduate course.

CRICOS Code: 073951D

Studyportals Tip: Students should consider taking one of the Pre-Bachelor's below. these courses will be necessary if:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills

Tuition Fee

  • International

    32300 AUD/year
    Tuition Fee
    Based on the original amount of 32300 AUD per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Canberra

  • 1425 - 2510 AUD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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