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Business - Marketing, B.Sc.

  • Application Deadline
  • 48 months
    Duration

About

It deals, for example, with customer behavior; the development of product offerings to meet consumer needs; pricing policies; the institutions and channels of distribution, including retailers and wholesalers; advertising; selling; sales promotion; research; and the management of marketing to provide for business a profitable and expanding operation.

The marketing curriculum endeavors to provide the business community with broadly trained people who can approach problems with a clear understanding both of marketing and of the interrelationships of marketing with other functions of the firm. Students planning careers in marketing research and information systems, advertising, retailing, or sales management normally major in marketing and then may pursue within the curriculum additional specialization in the area of their vocational interest.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:
  • Marketing Research
  • International Marketing
  • Consumer Behavior
  • Marketing Strategy
  • Advertising and Promotion Management
  • Retail Strategy

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:

    79

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    550

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®
  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

Academic Requirements

Application checklist for National students:

  • Complete the Application for Admission & Pay the Application Fee ($35) 
  • Submit Your Credentials  (high school transcript /GED/high school equivalency diploma and exam scores, and any college transcripts)  
  • Submit Your SAT or ACT Scores 
  • Receive Notice of Admission Decision

Application checklist for International students:

  • Online Application 
  • Application Fee ($65)
  • Official Academic Records
  • English Language Proficiency Documentation
  • Statement of Purpose (optional)
  • Immigration Documentation (non-US citizens only; not required for an admission decision)
  • Documentation of Financial Support (those seeking F-1 status only; not required for an admissions decision)

Tuition Fee

  • International

    9215 USD/year
    Tuition Fee
    Based on the original amount of 9215 USD per year and a duration of 48 months.
  • National

    3300 USD/year
    Tuition Fee
    Based on the original amount of 3300 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for South Bend

  • 885 - 1440 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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