Overview

At Business Administration - Marketing Concentration from Western Washington University while many people think marketing is all about sales and advertising, that perception is far from what marketing encompasses. Marketing means satisfying the wants and needs of customers by building mutually beneficial relationships between organizations and customers. By creating value for customers, marketers help increase the value of organizations. Marketing tools and strategies are used in both for-profit business and non-profit organizations.

The Business Administration - Marketing Concentration from Western Washington University provides students with coursework that is intellectually stimulating and directly useful in today's marketing profession. Students study marketing as it relates to a variety of activities in new product development, pricing strategies and implementation, various communications including traditional advertising, digital media, personal selling, distribution, management of services, and brand management.

Careers and Graduate Studies

A degree in Marketing opens doors to numerous career opportunities. Nearly every area of business is somehow related to marketing, which provides students with a well-versed set of experiences and knowledge.

Employers of Recent Western Graduates:

Amazon: Technical Account Manager

Bigfin.com: Digital Marketing Assistant

FSR Wealth Management: Client Services and Office Manager

SEO Works: Digital Analyst

Zillow: Marketing Account Manager

Programme Structure

Courses Included:

Financial Accounting

Managerial Accounting

Business Statistics

Microeconomics

Macroeconomics

Calculus With Applications to Business and Economics

Business Computer Systems

Applied Business Statistics

Principles of Finance

Management and Organizational Behavior

Business and Its Environment

Principles of Management Information Systems

Principles of Marketing

Operations Management

Fundamentals of Marketing Research

Buying Behavior and Analysis

Marketing Management and Strategy

Sports Marketing

Innovation

Marketing Strategies for Sustainability

Brand Management

Digital Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2024-04-02 00:00:00
- Apply before 2024-01-01 00:00:00
Starting 2024-09-25 00:00:00
- Apply before 2024-01-31 00:00:00
Starting 2025-01-09 00:00:00
- Apply before 2024-09-15 00:00:00

Language

English

IELTS

6.5

Schedule an IELTS test!

TOEFL^® IBT

Interested in an IELTS preparation course? Get started here

Credits

180 alternative credits

Delivered

On Campus

Disciplines

Business Administration Marketing Digital Marketing View 2809 other Bachelors in Business Administration in United States

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

6.5

Schedule an IELTS test!

TOEFL^® IBT

Interested in an IELTS preparation course? Get started here

Other requirements

General requirements

The International Student Application for Admission submitted by the application deadline

$60 non-refundable application fee

An essay that helps the Admissions Committee understand your academic goals, related experiences and/or preparatory course work, and professional goals

Official academic credentials

Evidence of English language proficiency

Statement of Financial Responsibility

Tuition Fee

To always see correct tuition fees

International

25668 USD/year

Tuition Fee

Based on the tuition of 25668 USD per year during 48 months.
National

25668 USD/year

Tuition Fee

Based on the tuition of 25668 USD per year during 48 months.
In-State

7761 USD/year

Tuition Fee

Based on the tuition of 7761 USD per year during 48 months.

Living costs for Bellingham

1109 - 1684 USD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration - Marketing Concentration.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About