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Business (Concentration in Marketing), Bachelor

  • Application Deadline
  • 48 months
    Duration
University rank #601 (WUR) , OR,
Portland State University School of Business Administration’s Marketing Program is designed to give students a comprehensive approach to modern marketing, teaching students to combine intuition with data. Innovative, intuitive, and data-driven marketing professionals are in high demand.

About

From non-profit organizations to retail powerhouses to tech start-ups, marketing is a pervasive and central component to running a successful organization. The modern marketing landscape across all industries is shifting. Increasingly, businesses rely on creative and analytical marketers to inform growth trajectories, understand the marketplace, bring in target audience perspectives, and measure key performance indicators.

The Marketing Program

The marketing concentration within the business major is one of the most popular programs at PSU. The program aims to provide students with expertise in marketing management, marketing communications, and international marketing, with emphases on consumer packaged goods, retail, and technology & innovation.

The marketing program is highly customizable. Marketing students are often also interested in advertising. While the marketing program focuses on strategic product innovation and creating brand value, the advertising program focuses specifically on the messaging and communication of this value to targeted personas and consumer demographics. As marketing plays a larger role in guiding business development, having an accounting and finance understanding is also essential. Our faculty and professional academic and career advisors can help you customize your business degree so you’ll be equipped to walk into any organization and clearly demonstrate your value.

The Marketing Curriculum

While some marketers are doers, others focus on the strategy. At PSU we cater to both, and put emphasis on the importance of collaboration. You’ll gain the skills to research, analyze, strategize, and execute a successful marketing plan from start to finish.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses included:
  • Consumer Behavior and Customer Satisfaction
  • Marketing Research
  • Marketing Strategy and Management
  • Retailing
  • Consumer Package Goods Marketing
  • International Business and Trade Practices
  • International Marketing

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:

    71

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    527

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®
  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

Academic Requirements

Domestic Applicants:

  • Go to Banweb, PSU's Online Application System. It will open in a new window. Simply close when you have completed your application to return to the Admissions site.
  • After creating a login, select Undergraduate - FRESHMAN as your student type from the drop down menu.
  • With your application you must submit a non-refundable $50 application fee; you will be required to pay this via Visa or MasterCard. A $2 processing fee will apply. If you are eligible for the PSU fee deferral as an undergraduate, you will be able to choose this option for payment.
  • Submit official transcripts in the original sealed envelopes from all schools attended along with test scores (if applicable).

International Applicants:

  • Go to Banweb, PSU's online application system. It will open in a new window. Simply close when you have completed your application to return to the Admissions site.
  • After creating a login, select Intl Undergrad - FRESHMAN as your student type from the drop down menu.
  • With your application you must submit a non-refundable $50 application fee; you will be required to pay this via Visa or MasterCard. A $2 processing fee will apply.
  • Submit transcripts from all schools attended.
  • Upload and submit admission application documents from schools outside the United States.

Tuition Fee

  • International

    570 USD/credit
    Tuition Fee
    Based on the original amount of 570 USD per credit and a duration of 48 months.
  • National

    171 USD/credit
    Tuition Fee
    Based on the original amount of 171 USD per credit and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Portland

  • 1271 - 2270 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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