Marketing

Overview

Marketing is all about value creation, delivery, and capture—and few marketing degrees are better connected than Portland State University . You’ll learn from an internationally renowned marketing faculty and industry pros and get hands-on workplace experience, earning a marketing degree that integrates creativity with data fluency, analytical skills, and overall business acumen. 

Because it’s so broad, the Marketing program from Portland State University prepares you for a wide range of marketing careers in diverse settings, from businesses to nonprofits and the government sector. And our marketing degree helps you gain the big-picture vision to play strategic roles and advance into leadership positions. 

Career

You can find marketing job opportunities with all kinds of organizations, from corporations to nonprofits, government agencies, consulting firms, and startup ventures. PSU’s rich, diverse marketing degree prepares you for any type of marketing career and lets you explore the full spectrum of possibilities, including:

• Account management
• Category management
• Marketing analytics
• Product/service management
• Digital marketing
• Web design
• Market research
• Public relations
• Professional selling
• User experience design
• Social media management
• Event management
• Media buying