Overview
This Marketing BA program from Portland State University prepares you for a wide range of marketing careers in diverse settings, from businesses to nonprofits and the government sector. And our marketing degree helps you gain the big-picture vision to play strategic roles and advance into leadership positions.
Marketing is all about value creation, delivery, and capture—and few marketing degrees are better connected than Portland State University. You’ll learn from an internationally renowned marketing faculty and industry pros and get hands-on workplace experience, earning a marketing degree that integrates creativity with data fluency, analytical skills, and overall business acumen.
Career opportunities:
You can find marketing job opportunities with all kinds of organizations, from corporations to nonprofits, government agencies, consulting firms, and startup ventures. PSU’s rich, diverse marketing degree prepares you for any type of marketing career and lets you explore the full spectrum of possibilities, including:
- Account management
- Category management
- Marketing analytics
- Product/service management
- Digital marketing
- Web design
- Market research
- Public relations
- Professional selling
- User experience design
- Social media management
- Event management
- Media buying
Programme Structure
Courses include:
- Consumer Behavior and Customer Satisfaction
- Digital Media Planning and Analytics
- Marketing Research
- Marketing Analytics
- Marketing Strategy and Management
- Retailing
- Consumer Package Goods Marketing
Key information
Duration
- Full-time
- 48 months
Start dates & application deadlines
- Starting
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Language
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Credits
Delivered
Disciplines
Marketing View 1087 other Bachelors in Marketing in United StatesWhat students do after studying
Academic requirements
English requirements
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Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Portland State University and/or in United States, please visit Student Insurance Portal.
Other requirements
General requirements
- You must have a cumulative (overall) grade point average (GPA) of at least 2.5 when converted to the U.S. 4.0 grading scale.
- Meet the English Language Proficiency Requirement. You may be admitted to Portland State University and an Intensive English Language Program (IELP) pathway if you do not meet PSU's English Language Proficiency Requirement. Learn more about PSU’s English language programs.
Tuition Fee
-
International
33012 USD/yearTuition FeeBased on the tuition of 33012 USD per year during 48 months. -
National
33012 USD/yearTuition FeeBased on the tuition of 33012 USD per year during 48 months. -
In-State
12420 USD/yearTuition FeeBased on the tuition of 12420 USD per year during 48 months.
Living costs for Portland
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Bachelor's scholarship opportunities for Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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