Advertising Management

Overview

As one of the few U.S. advertising degrees housed within a business school, our advertising management program connects the dots between advertising tactics and big-picture objectives. You’ll learn to use all forms of advertising—from traditional broadcast and print to digital, mobile, and social media — to solve business problems and achieve long-range goals. 

In addition, the Advertising Management degree from Portland State University gives you exceptional opportunities to work and learn in Portland’s high-impact advertising industry. You’ll acquire hands-on advertising management experience that showcases your creativity and gets your advertising career off to a fast start.

Career

Advertising job opportunities are growing rapidly, particularly in digital media. PSU’s advertising management program has an outstanding reputation among employers. Recruiters and hiring executives regularly scout our campus, participate in campus programs, and conduct on-campus interviews. You can find advertising career opportunities in areas such as:

• Digital advertising
• Content strategy
• Account management
• Communications strategy
• Content development and production
• Media buying
• Creative direction
• Brand development
• Graphic design