We’ve all been there: Standing in the aisle of a convenience store, trying to decide what brand of gum to buy; or staring at the student government election ballot, wondering who we should vote for. Have you ever wondered why you might instinctively buy Heinz ketchup instead of Hunt’s? Or why people would root for the Seahawks if they have never been to Seattle? The decisions we make about everything from the gum we chew to the political candidates we back are based on a complex web of perceptions we have about ourselves and the world around us.
Companies and organizations not only capitalize on these perceptions when marketing a product, they shape them by conducting market research to better understand their desired consumer base and determine their brand messaging.
Who gets paid the big bucks to provide this insight? Market researchers.
From a cognitive perspective, you’ll understand how people digest new information and make decisions. From a sociological perspective, you’ll know how best to measure those opinions, attitudes and beliefs. And from a communications perspective, you’ll be able to tailor the message about your findings to a particular audience.
This Consumer Research, Analytics, and Communication program at Illinois Institute of Technology is ideal for students who want the practicality of a business degree, but are also fascinated by human motivation and cognition. It’s a hands-on program, where the expert who guest lectures in your class first semester may end up becoming your supervisor at an internship during your senior year.
Market research, broadly defined, is a huge, prosperous field with a growing number of employment opportunities each year. As a Consumer Research, Analytics, and Communication graduate, you will be prepared for careers in market research and communications, political communications, and many other fields.
You will also be prepared to continue on to graduate school in a number of fields.
Get more detailsVisit official programme website
- Anthropology of Technology
- Social Networks
- Correlation and Regression Analysis
- 48 months
Start dates & application deadlines
- Apply before , National
- Apply before , International
- Apply before
DisciplinesApplied Mathematics Family & Consumer Science Communication Sciences View 1060 other Masters in Communication Sciences in United States
- Academic requirements: Academic requirements: average GPA of a 3.0 (on a 4.0 U.S. scale)
- SAT requirement: Varies depending on department, minimum 1100 with good scores in maths.
- Letter of Recommendation is required
- ACT Composite: 23+ (Must have 22+ in Math)
- SAT Composite: 1110+ (Must have 550+ in Math)
International48670 USD/yearTuition FeeBased on the tuition of 48670 USD per year during 48 months.
National48670 USD/yearTuition FeeBased on the tuition of 48670 USD per year during 48 months.
Living costs for Chicago
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
- When choosing a college, it’s important to consider not just the cost of the education, but also its long-term value. Attending IIT is an enriching experience that creates opportunities for your future, whether in undergraduate/graduate study, the workplace, or daily life. As well there are opportunities to receive
- At IIT, more than 97 percent of students receive some type of financial aid, whether it be need-based, merit-based, or both. There are also scholarship opportunities that can cover most of your college expenses.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Due for update
Updated over a year ago
Check the official programme website for potential updates.