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B.Sc. On Campus

Consumer Research, Analytics, and Communication

Illinois Institute of Technology

48 months
Duration
48670 USD/year
48670 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

While most market researchers have a basic business degree, the Bachelor of Science in Consumer Research, Analytics, and Communication program at Illinois Institute of Technology will take your academic preparation to the next level. 

Overview

We’ve all been there: Standing in the aisle of a convenience store, trying to decide what brand of gum to buy; or staring at the student government election ballot, wondering who we should vote for. Have you ever wondered why you might instinctively buy Heinz ketchup instead of Hunt’s? Or why people would root for the Seahawks if they have never been to Seattle? The decisions we make about everything from the gum we chew to the political candidates we back are based on a complex web of perceptions we have about ourselves and the world around us.

Companies and organizations not only capitalize on these perceptions when marketing a product, they shape them by conducting market research to better understand their desired consumer base and determine their brand messaging.

Who gets paid the big bucks to provide this insight? Market researchers.

From a cognitive perspective, you’ll understand how people digest new information and make decisions. From a sociological perspective, you’ll know how best to measure those opinions, attitudes and beliefs. And from a communications perspective, you’ll be able to tailor the message about your findings to a particular audience.

This Consumer Research, Analytics, and Communication program at Illinois Institute of Technology is ideal for students who want the practicality of a business degree, but are also fascinated by human motivation and cognition. It’s a hands-on program, where the expert who guest lectures in your class first semester may end up becoming your supervisor at an internship during your senior year.

After graduation

Market research, broadly defined, is a huge, prosperous field with a growing number of employment opportunities each year. As a Consumer Research, Analytics, and Communication graduate, you will be prepared for careers in market research and communications, political communications, and many other fields.

You will also be prepared to continue on to graduate school in a number of fields.

Programme Structure

Courses Included:
  • Anthropology of Technology
  • Social Networks
  • Correlation and Regression Analysis

Key information

Duration

  • Full-time
    • 48 months

Start dates & application deadlines

Language

English
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5
Start practicing IELTS today!
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
90

Credits

120 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
3
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
Required
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.
Required

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5
Start practicing IELTS today!
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
90

Other requirements

General requirements

  • Academic requirements: Academic requirements: average GPA of a 3.0 (on a 4.0 U.S. scale)
  • SAT requirement: Varies depending on department, minimum 1100 with good scores in maths.
  • Letter of Recommendation is required
  • ACT Composite: 23+ (Must have 22+ in Math)
  • SAT Composite: 1110+ (Must have 550+ in Math)

Tuition Fee

To alway see correct tuition fees
  • International

    48670 USD/year
    Tuition Fee
    Based on the tuition of 48670 USD per year during 48 months.
  • National

    48670 USD/year
    Tuition Fee
    Based on the tuition of 48670 USD per year during 48 months.

Living costs for Chicago

1297 - 2491 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

  • When choosing a college, it’s important to consider not just the cost of the education, but also its long-term value. Attending IIT is an enriching experience that creates opportunities for your future, whether in undergraduate/graduate study, the workplace, or daily life. As well there are opportunities to receive
  • At IIT, more than 97 percent of students receive some type of financial aid, whether it be need-based, merit-based, or both. There are also scholarship opportunities that can cover most of your college expenses.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Our partners

Consumer Research, Analytics, and Communication
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Illinois Institute of Technology

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