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B.Sc. On Campus

Business Administration - Marketing Concentration - Marketing Strategy

University of North Carolina Wilmington

48 months
Duration
18508 USD/year
18508 USD/year
4444 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Marketing strategy is designed to help marketing students become better marketing decision makers. The Business Administration - Marketing Concentration - Marketing Strategy from University of North Carolina Wilmington has a strong quantitative orientation that includes an advanced marketing research class and a new marketing metrics class.

Overview

Business Administration - Marketing Concentration - Marketing Strategy from University of North Carolina Wilmington is concerned with the identification and assessment of consumer and commercial market needs and the data-driven development of products and programs to meet those needs. 

Career

Marketing is a career-oriented major that requires analytical abilities, communication skills, and creativity. Career opportunities include: marketing research analyst, internet marketing, and services marketing.

Programme Structure

Courses include:
  • Marketing Intelligence & Communications
  • Consumer Behavior
  • Marketing Research Design
  • Marketing Analytics
  • Marketing Strategy
  • Sports Marketing
  • Retail Management
  • Promotion Management
  • Professional Selling
  • Sales Force Automation

Key information

Duration

  • Full-time
    • 48 months

Start dates & application deadlines

Credits

120 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
2.5

Other requirements

General requirements

  • Completed online application.
  • Non-refundable $80 application fee (check or money order in U.S. dollars and drawn on a U.S. bank, payable to UNCW).
  • Essay & short answer
  • An official transcript, translated into English (translation must be certified), of grades from secondary school.

Tuition Fee

To alway see correct tuition fees
  • International

    18508 USD/year
    Tuition Fee
    Based on the tuition of 9254 USD per semester during 48 months.
  • National

    18508 USD/year
    Tuition Fee
    Based on the tuition of 9254 USD per semester during 48 months.
  • In-State

    4444 USD/year
    Tuition Fee
    Based on the tuition of 2222 USD per semester during 48 months.

Living costs for Wilmington

900 - 1400 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Our partners

Business Administration - Marketing Concentration - Marketing Strategy
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University of North Carolina Wilmington

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