Overview

Key facts

The Marketing Management major from Syracuse University prepares students to successfully face challenges in today’s diverse and dynamic marketplace: how to understand changing customer needs, what customer segments and global markets to focus on, which products and services to bring to market, how to stimulate demand with persuasive communications, and the best ways to deliver products to customers to build and sustain profitable relationships. In many courses, experiential learning plays an important role with students work in project teams-just as professionals do-to develop strategies for new product development, pricing, promotion, and distribution.

You’ll gain the strategic thinking and sound analytical capabilities you need to understand and react to the demands of the customer. You’ll work in project teams – just as professionals do – to develop products, determine pricing, and set up promotions, preparing you for a lifetime career in areas including:

Consumer marketing: Offer expertise on reaching consumers and getting products to market.
Account service: Work on the agency side to promote client brands.
Business development: Contribute to company sales and organizational growth.
Marketing management: Decide what to sell and guide the promotion of a brand or product.

Life After Syracuse University

With a degree in marketing management, you will be well-prepared to explore such careers as:

Account manager
Marketing consultant
Brand manager
Business development manager
Not-for-profit marketing director

Programme Structure

Courses include:

Marketing Research
Consumer Behavior
Global Marketing Strategy
Brand Management
Sales Management in B2B Markets

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-26 00:00:00
- Apply before 2026-01-05 00:00:00

Language

English

IELTS

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Credits

120 SCH

Delivered

On Campus

Disciplines

Marketing Management View 67 other Bachelors in Marketing Management in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

Free IELTS Mock Tests!

TOEFL^® IBT

Schedule TOEFL®

Duolingo English Test

130

Take A Free Practice Test!

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Syracuse University and/or in United States, please visit Student Insurance Portal.

Other requirements

General requirements

If you have completed academic work outside the U.S. you must also provide official academic credentials as well as English translations of the documents. If only one document is available, we will accept notarized or certified copies of the original document. If translations are needed, it is your responsibility to have the credentials translated by a reputable translation and evaluation service. Syracuse University will not provide translations for you. A key to the marking system or grading scale should also be included if it is not indicated on the transcript.

Tuition Fee

To always see correct tuition fees

International

63710 USD/year

Tuition Fee

Based on the tuition of 63710 USD per year during 48 months.
National

63710 USD/year

Tuition Fee

Based on the tuition of 63710 USD per year during 48 months.
In-State

63710 USD/year

Tuition Fee

Based on the tuition of 63710 USD per year during 48 months.

Living costs for Syracuse

935 - 1370 USD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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