Bachelor On Campus

Integrated Strategic Communication

University of Kentucky

48 months
31608 USD/year
31608 USD/year
12610 USD/year
Tuition fee
Apply date
Start date


The Integrated Strategic Communication program at the University of Kentucky offers students professional preparation for careers in the areas of account management, creative advertising, public relations, and direct response communication.


Students in the Integrated Strategic Communication program at the University of Kentucky develop their skills through one of four chosen paths that mirror the functions within persuasive communication agencies.

Students learn to coordinate multiple aspects of strategic communication such as advertising, direct response and public relations to deliver persuasive messages to consumers. An internship is required to further develop professional skills.


  • Account Executive
  • Media Buyer & Planner
  • Advertising Copywriter
  • Event Planner
  • Public Relations Specialist
  • Direct Marketing Manager
  • Social Media Campaign Coordinator
  • Brand Manager
  • Creative Director
  • Digital Content Manager
  • Electronic Advertising Specialist

Programme Structure

Courses include:

  • Strategic Planning and Writing
  • Writing for the Mass Media
  • Marketing Management
  • Ethics
  • Professional Ethics
  • Business Ethics

Key information


  • Full-time
    • 48 months

Start dates & application deadlines


120 SCH


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Admission for freshman applicants is based on a holistic review including high school grades, national college admission test results (if submitted), successful completion of the pre-college curriculum and essay. Some colleges and programs at UK require an admission process separate from general undergraduate admission to the University. These selective admission majors and programs may require some combination of the following:

    • Standardized test scores and/or higher GPAs than those required for general admission, including meeting the minimum Kentucky statewide academic readiness requirements for Reading, Writing and Math.
    • A separate application after being admitted for general admission
    • A portfolio of past work related to the requested field
    • On-campus or video interviews 

Tuition Fee

To alway see correct tuition fees
  • International

    31608 USD/year
    Tuition Fee
    Based on the tuition of 31608 USD per year during 48 months.
  • National

    31608 USD/year
    Tuition Fee
    Based on the tuition of 31608 USD per year during 48 months.
  • In-State

    12610 USD/year
    Tuition Fee
    Based on the tuition of 12610 USD per year during 48 months.

Living costs for Lexington-Fayette

900 - 1400 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Integrated Strategic Communication
University of Kentucky


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