The Fashion Marketing (Hons) programme at The University of Winchester focuses on the commercial face of the fashion-industry, embracing digital media and the latest marketing technologies. As part of the Department of Marketing Event and Project Management within the Business School, we aim to help you become an innovative, responsible and confident marketer and manager.
Our programme has links with a range of industry specialists who deliver guest lectures in areas such as fashion buying and trend forecasting, writing for fashion and how to create a successful online campaign. There are opportunities for international study in the USA and France (in the second year of study), students are supported to find work placements at London Fashion Week, and there are opportunities for field trips.
Year 1 introduces you to the key theories, concepts and perspectives underpinning the subject area, as well as outlining the scope of the fashion industry. Topics include: Introduction to Academic and Professional Studies, E-Publishing, Understanding Markets, Fashion in Focus, Managing Finance, Introduction to Media, and Marketing Principles.
Year 2 builds on your foundation year to provide further insight and opportunity to apply your learning in a range of areas such as Fashion Buying, Creativity Design and Innovation, Consumer Behaviour, Fashion Merchandising, Brand Identity and Design, Integrated Marketing Communications and Applied Marketing Research.
By Year 3, you are ready to study in a more independent manner and to actively consider your work options before graduation. You align your final major project to your preferred career path via a range of optional taught modules, a research project, dissertation or part-time work placement. You can continue to hone your advanced skills in the following topics, which support your final major project: Fashion Media and Identity, Sustainability and Responsibility in Fashion, Strategic Brand Management, Strategic Innovation Management, Creating a Social Media Campaign and Digital Marketing.
Graduates enter a wide range of careers events management, journalism, visual merchandising, fashion buying, academic research and trend forecasting.
The Destinations of Leavers from Higher Education (DLHE) record collects information about what those completing university go on to do six months after graduation. The Careers Service undertakes DLHE on an annual basis through surveys and a data collection process. DLHE is designed and strictly controlled by HESA.
Get more detailsVisit official programme website
- Principles of Fashion
- Understanding Markets
- Fashion in Focus
- Managing Finance
- Introduction to Media
- Marketing Principles
- Business Expertise
- Applied Marketing Research
- Fashion Merchandising
- Fashion Retailing
- Consumer Behaviour
- 36 months
- 72 months
Start dates & application deadlines
- Apply before
DisciplinesMarketing Fashion, Textiles and Luxury Goods Digital Marketing View 426 other Masters in Marketing in United Kingdom
We are not aware of any academic requirements for this programme.
- A GCSE A*-C or 9-4 pass in English Language and Mathematics is required.
- International baccalaureate: 112-120 points to include a minimum of 2 Higher level IB certificates at grade 4 or above.
International13500 GBP/yearTuition FeeBased on the tuition of 13500 GBP per year during 36 months.
EU/EEA9250 GBP/yearTuition FeeBased on the tuition of 9250 GBP per year during 36 months.
Living costs for Winchester
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
We have a variety of scholarship and bursaries available to support you financially with the cost of your course.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Due for update
Updated over a year ago
Check the official programme website for potential updates.