B.Sc. On Campus

Strategic Communication

University of Kansas

48 months
29114 USD/year
27300 USD/year
10432 USD/year
Tuition fee
Apply date
Start date


The Strategic Communication track at University of Kansas prepares students for careers in advertising, corporate communications, public relations and integrated marketing communications. 


About this Degree

Students develop core skills in writing, editing, storytelling and design throughout their freshman and sophomore years. In upper-level classes, students further develop skills in areas more focused on strategic communications, such as message development, research methods in strategic communications and strategic campaigns. The idea is to help students understand the fundamental skills of journalism, while specializing in more strategic communication based courses. 

A journalism degree in Strategic Communication at University of Kansas opens the doors to any number of different careers. The following list is just small sample of the jobs recent School of Journalism graduates have landed: 

  • Account manager
  • Marketing coordinator
  • Marketing and public relations director
  • Associate digital media specialist
  • Account executive
  • Marketing communications manager
  • Strategic planning coordinator
  • Business segment analyst
  • Media strategist
  • Merchandising specialist
  • Advertising and analytics coordinator


Officially accredited/recognized by the The Higher Learning Commission of the North Central Association of Colleges and Schools, University of Kansas (KU) is a very large (enrollment range: 30,000-34,999 students) coeducational higher education institution. University of Kansas (KU) offers courses and programs leading to officially recognized higher education degrees such as pre-bachelor degrees (i.e. certificates, diplomas, associate or foundation degrees), bachelor degrees, master degrees, doctorate degrees in several areas of study.

Programme Structure

Courses included:
  • Media and Society
  • Words at Work: Writing Essentials
  • Visual Storytelling
  • Information Exploration
  • Media Writing for Audiences
  • Data Storytelling
  • Media Law and Ethics

Key information


  • Full-time
    • 48 months

Start dates & application deadlines


120 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA

Other requirements

General requirements

Students will be considered for admission directly out of high school if they:

  •  Are admitted to KU and indicate journalism as intended major and
  •  Have composite 24 ACT/1160* SAT (or higher) and 3.0 GPA or
  •  21 ACT/1060 SAT* (or higher) and 3.25 GPA

Tuition Fee

To alway see correct tuition fees
  • International

    29114 USD/year
    Tuition Fee
    Based on the tuition of 29114 USD per year during 48 months.
  • National

    27300 USD/year
    Tuition Fee
    Based on the tuition of 27300 USD per year during 48 months.
  • In-State

    10432 USD/year
    Tuition Fee
    Based on the tuition of 10432 USD per year during 48 months.

Living costs for Lawrence

900 - 1400 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

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Strategic Communication
University of Kansas


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