B.Sc. On Campus

Marketing - Integrated Marketing Communication

Illinois State University

48 months
53686 USD/year
53686 USD/year
30638 USD/year
Tuition fee
Apply date
Start date


The Marketing - Integrated Marketing Communication sequence at Illinois State University allows students to focus on the coordination of all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing, in an effort to provide a consistent message to consumers. 


Marketing - Integrated Marketing Communication students at Illinois State University complete three required courses in marketing and two required and three elective courses in integrated marketing communication.

Not only are a significant number of marketing students interested in the IMC fields, the area offers a wide range of professional opportunities, with strong growth projections. The Bureau of Labor Statistics (BLS) predicts 12 percent job growth for marketing managers from 2012 to 2022. The median salary for marketing managers was $127,130 in 2014, according to the BLS.

Why study Marketing - Integrated Marketing Communication?

Marketing personnel are concerned with the design, promotion, price and distribution of the product or service and representing. They identify and define marketing promotions that will generate, refine, and create marketing opportunities. The field of marketing is involved in the movement of goods and services from products to final customers.

Programme Structure

Courses include:

  • Marketing Fundamentals And Career Choices

  • Marketing Management

  • Business Finance

  • Marketing Research

  • Organizational Strategy

  • Information Systems In Organizations

  • Strategic Marketing Management

Key information


  • Full-time
    • 48 months

Start dates & application deadlines


120 SCH


On Campus

Academic requirements

GPA admission requirements GPA

Other requirements

General requirements

  • High school courses completed
  • Grade point average
  • SAT/ACT scores and subscores (if submitted)
  • Optional academic personal statement
  • You’ll be required to submit a self-reported grade point average.
  • English proficiency score

Tuition Fee

To alway see correct tuition fees
  • International

    53686 USD/year
    Tuition Fee
    Based on the tuition of 26843 USD per semester during 48 months.
  • National

    53686 USD/year
    Tuition Fee
    Based on the tuition of 26843 USD per semester during 48 months.
  • In-State

    30638 USD/year
    Tuition Fee
    Based on the tuition of 15319 USD per semester during 48 months.

Living costs for Normal

1100 - 1500 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Marketing - Integrated Marketing Communication
Illinois State University


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