Media and Communication (Digital Advertising Technology)

Overview

Course learning outcomes

On successful completion of the Bachelor of  Media and Communication (Digital Advertising Technology)  from Swinburne University of Technology , graduates will be able to:

• develop knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication
• formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication
• exercise initiative and judgment in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others
• critically apply creativity and problem-solving in relation to a range of media and communication activities and processes.
• recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts
• apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language
• reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes
• critically evaluate and apply research methodology relevant to the field of media and communication.