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Marketing (Mass Communication), B.A.

  • Anytime
    Application Deadline
  • Unavailable
    Duration
University rank #151 (ARWU) ,
Marketing is one of the most important functions in a successful business. It is a dynamic area that involves helping businesses differentiate themselves from their competitors to gain a competitive edge.

About

It is about understanding who businesses should be targeting, then working out how they can persuade their target audience to buy their product or service.

The Marketing stream will provide you with an understanding of how marketing works, consumer behaviour and will give you the chance to explore specific aspects of marketing, including:

  • international marketing
  • internet marketing
  • anticipation of demands for products, services and ideas 
  • analysis behind the behaviour of competitors and customers 
  • product design
  • promotion
  • pricing

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    Full-time Part-time
  • Credits
    125 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Consumer Behaviour
  • Integrated Marketing Communications
  • Digital Communication Management
  • International Marketing
  • Tourism Marketing
  • Marketing Research
  • Internet Marketing

English Language Requirements

You need the following IELTS score:

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

Academic Requirements

  • An Australian Tertiary Admission Rank (ATAR) of 70 or equivalent
  • English Language proficiency

For more information, please visit the program website.

Tuition Fee

Fee information is not available for this course at this time.

Funding

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.