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Marketing, Bachelor

  • Anytime
    Application Deadline
  • Unavailable
    Duration
University rank #151 (ARWU) ,
Have you ever wondered what makes people choose certain brands over others? Marketing teams have one of the most important functions in a successful business. They work out how to persuade their target audience to buy their product or services and how to help companies differentiate themselves from their competitors.

About

This major provides you with an understanding of the role marketing plays in creating customer value. You will have the chance to explore the diverse field of marketing, including international and internet marketing and communication, retail and services marketing, research, product, pricing and promotion strategies, and consumer behaviour.

You will learn to analyse the behaviour of competitors and customers to discover how marketing can predict customer demand for products, services or ideas.

Your study will involve interaction with industry as many of the units focus on real clients and case studies. There are opportunities for industry exposure and professional placement to increase your interaction with industry while you study.

Marketing is offered as part of the Bachelor of Commerce. You can enhance your studies with a secondary major or choose from a range of elective units to support your career goals.

Accreditation

Curtin's Marketing major is accredited by the Australian Marketing Institute (AMI). 

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    Full-time Part-time
  • Credits
    200 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • International Marketing
  • Marketing Research
  • Strategic Marketing
  • Services Marketing

English Language Requirements

You need the following IELTS score:

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

Academic Requirements

  • An Australian Tertiary Admission Rank (ATAR) of 70 or equivalent
  • English Language proficiency
For more information, please visit the program website.

Tuition Fee

Fee information is not available for this course at this time.

Funding

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.