Overview

Highlights of the Digital Marketing and Analytics major at University of Connecticut will include:

A comprehensive and integrative approach to digital marketing and analytics that includes digital products and services, dynamic pricing, and online distribution, as well as social media and digital communication. You will learn to think strategically about digital marketing and analytics;
Research-based insights that support your learning;

An emphasis on helping you develop the critical thinking, communication, and data-driven analytical approaches that leading businesses want.

Career Opportunities

Digital marketing and analytics is increasingly important for all marketing organizations. Given the rapid growth in social and digital media, there is a great demand for digital marketing and analytics professionals. The ability to capture strategic insights from marketing data, and to develop digital and social-media campaigns that are tightly integrated into the firm’s overall marketing strategy, will increase your value to potential employers. In addition to opportunities to apply digital marketing and analytics to positions in branding, customer management, and professional sales, there are a growing number of opportunities for specialists including digital marketing, digital analytics, customer relationship management (CRM), social media and email management, digital sales, and internet marketing.

Programme Structure

Courses include:

Marketing Management
Consumer Behavior
Marketing Research
Professional Selling
Integrated Marketing Communications in the Digital Age

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2025-08-26 00:00:00
- Apply before 2025-05-01 00:00:00
Starting 2026-01-21 00:00:00
- Apply before 2025-10-01 00:00:00

Language

English

IELTS

6.5

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TOEFL^® IBT

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Duolingo English Test

100

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Credits

120 SCH

Delivered

On Campus

Disciplines

Marketing Management View 67 other Bachelors in Marketing Management in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

6.5

Free IELTS Mock Tests!

TOEFL^® IBT

Schedule TOEFL®

Duolingo English Test

100

Take A Free Practice Test!

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Connecticut and/or in United States, please visit Student Insurance Portal.

Other requirements

General requirements

A completed international first-year application includes:

A Completed Common Application or Coalition Application
$80 Application Fee (non-refundable)
Essay & Two Optional Letters of Recommendation
Official Secondary School Transcripts
Standardized Test (Optional)
English Proficiency Requirement
Fine Arts Applicants
Special Program Applicants

Tuition Fee

To always see correct tuition fees

International

39678 USD/year

Tuition Fee

Based on the tuition of 39678 USD per year during 48 months.
National

39678 USD/year

Tuition Fee

Based on the tuition of 39678 USD per year during 48 months.
In-State

17010 USD/year

Tuition Fee

Based on the tuition of 17010 USD per year during 48 months.

Living costs for Storrs

1100 - 1600 USD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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