B.Sc. On Campus

Digital Marketing and Analytics

University of Connecticut

48 months
37698 USD/year
37698 USD/year
15030 USD/year
Tuition fee
Apply date
Start date


A Digital Marketing and Analytics major offered only at the Stamford campus, University of Connecticut Marketing Department gives you the solid training you need to excel in digital marketing and analytics.


Highlights of the Digital Marketing and Analytics major at University of Connecticut will include:

  • A comprehensive and integrative approach to digital marketing and analytics that includes digital products and services, dynamic pricing, and online distribution, as well as social media and digital communication. You will learn to think strategically about digital marketing and analytics;
  • Research-based insights that support your learning;
  • An emphasis on helping you develop the critical thinking, communication, and data-driven analytical approaches that leading businesses want.

Career Opportunities

Digital marketing and analytics is increasingly important for all marketing organizations. Given the rapid growth in social and digital media, there is a great demand for digital marketing and analytics professionals. The ability to capture strategic insights from marketing data, and to develop digital and social-media campaigns that are tightly integrated into the firm’s overall marketing strategy, will increase your value to potential employers. In addition to opportunities to apply digital marketing and analytics to positions in branding, customer management, and professional sales, there are a growing number of opportunities for specialists including digital marketing, digital analytics, customer relationship management (CRM), social media and email management, digital sales, and internet marketing.

Programme Structure

Courses include:

  • Marketing Management
  • Consumer Behavior
  • Marketing Research
  • Professional Selling
  • Integrated Marketing Communications in the Digital Age

Key information


  • Full-time
    • 48 months

Start dates & application deadlines


120 SCH


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

A completed international first-year application includes:

  • A Completed Common Application or Coalition Application
  • $80 Application Fee (non-refundable)
  • Essay & Two Optional Letters of Recommendation
  • Official Secondary School Transcripts
  • Standardized Test (Optional)
  • English Proficiency Requirement
  • Fine Arts Applicants
  • Special Program Applicants

Tuition Fee

To alway see correct tuition fees
  • International

    37698 USD/year
    Tuition Fee
    Based on the tuition of 37698 USD per year during 48 months.
  • National

    37698 USD/year
    Tuition Fee
    Based on the tuition of 37698 USD per year during 48 months.
  • In-State

    15030 USD/year
    Tuition Fee
    Based on the tuition of 15030 USD per year during 48 months.

Living costs for Storrs

1100 - 1600 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Digital Marketing and Analytics
University of Connecticut


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