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Digital Marketing and Analytics, B.Sc.

  • Application Deadline
  • 48 months
University rank #377 (QS) , CT,
A major offered only at the Stamford campus, UConn’s Marketing Department gives you the solid training you need to excel in digital marketing and analytics.


Highlights of the Digital Marketing and Analytics major will include:

  • A comprehensive and integrative approach to digital marketing and analytics that includes digital products and services, dynamic pricing, and online distribution, as well as social media and digital communication. You will learn to think strategically about digital marketing and analytics;
  • Research-based insights that support your learning;
  • An emphasis on helping you develop the critical thinking, communication, and data-driven analytical approaches that leading businesses want.

Career Opportunities

Digital marketing and analytics is increasingly important for all marketing organizations. Given the rapid growth in social and digital media, there is a great demand for digital marketing and analytics professionals. The ability to capture strategic insights from marketing data, and to develop digital and social-media campaigns that are tightly integrated into the firm’s overall marketing strategy, will increase your value to potential employers. In addition to opportunities to apply digital marketing and analytics to positions in branding, customer management, and professional sales, there are a growing number of opportunities for specialists including digital marketing, digital analytics, customer relationship management (CRM), social media and email management, digital sales, and internet marketing.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:
  • Introduction to Marketing Management
  • Consumer Behavior
  • Marketing Research
  • Professional Selling
  • Integrated Marketing Communications in the Digital Age

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®
  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

Academic Requirements

General Requirements

  • A Completed Common Application or Coalition Application
  • $80 Application Fee (non-refundable)
  • Essay & Two Optional Letters of Recommendation
  • Official Secondary School Transcripts
  • Official SAT or ACT Scores
  • English Proficiency Requirement
  • Fine Arts Applicants
  • Special Program Applicants

                  Tuition Fee

                  • International

                    35216 USD/year
                    Tuition Fee
                    Based on the original amount of 35216 USD per year and a duration of 48 months.
                  • National

                    35216 USD/year
                    Tuition Fee
                    Based on the original amount of 35216 USD per year and a duration of 48 months.
                  • In-State

                    12848 USD/year
                    Tuition Fee
                    Based on the original amount of 12848 USD per year and a duration of 48 months.
                  We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

                  Living costs for Storrs

                  • 1100 - 1600 USD/month
                    Living Costs

                  The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


                  Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

                  The Global Study Awards: get funded with up to £10,000 to study abroad

                  Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.


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