Marketing, B.Sc. | RIT Dubai | Dubai, United Arab Emirates
48 months
Duration
68000 AED/year
68000 AED/year
Unknown
Unknown
Apply date
Unknown
Start date

About

The Marketing program of RIT Dubai will guide your progress toward becoming an Internet Marketing professional. 

Overview

About Marketing 

Organizations rely on marketing to produce the sales that every organization needs to thrive. However, Marketing at RIT Dubai is more than selling. Marketing makes sales easier by developing the perfect Marketing mix of product, pricing, promotion and distribution for its carefully-chosen target customers. Professionals in marketing need good communication skills, written and verbal, must enjoy working with people and, increasingly, must be able make real-time decisions based on statistical data analysis.

Focus Areas

After Marekting Principles where you will learn the basics, it continues with a course in Integrated Marketing Communication where you will learn to woven Internet Marketing into the company’s traditional promotion mix. It then continues with an overview course, Internet Marketing, before continuing with Social Media Marketing and Search Engine Marketing. You will then develop your strategic vision with Marketing Strategy and Marketing Research. Together with RIT’s emphasis on great writing writing, (RIT’s writing professors are excellent) and our famous internships (we call them coops) and electives such as Webpage Design, Professional Selling and Negotiation, these courses will turn you into a solid Internet Marketing professional that can both develop a strategic plan and execute the details. You are also required to take a minor such Digital Business, Finance and Management to broaden your knowledge.

Following a broad overview of Marketing in Marketing Principles. Consumer Behavior and Internet Marketing, students of the Marketing program of RIT Dubai can either deepen their digital skills with Search Engine Marketing and Social Media Marketing or the traditional Marketing areas of Advertising and Promotion or Professional Selling before developing their strategic vision with Marketing Analytics and Marketing Strategy.

Possible Career Options

A career in marketing can take a student in different directions such as advertising, market research or brand management. However, in Dubai, the most common and attractive alternative for Marketers is internet marketing along with its components: social media marketing, content marketing and search engine marketing. There is not only a high demand for qualified applicants in these professions but those with well-developed strategic vision can expect rewarding career paths. The Marketing major also supports students that aim at more traditional Marketing careers, including professional selling, advertising, brand management and marketing research. Although these careers are less common in Dubai than elsewhere, they do exist.

Programme Structure

Courses include:

  • Principles of Marketing
  • Internet Marketing
  • Consumer Behavior
  • Marketing Analytics
  • Marketing Strategy
  • Strategic Management

Key information

Duration

  • Full-time
    • 48 months

Start dates & application deadlines

Credits

123 alternative credits

Delivered

On Campus

What students do after studying

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at RIT Dubai and/or in United Arab Emirates, please visit Student Insurance Portal.

Other requirements

General requirements

  • A scanned copy of your passport
  • High school transcripts - predicted marks of your final year are acceptable for a conditional decision until you submit your final marks
  • Emirates ID (UAE Residents)
  • English language test (IELTS, TOEFL or EmSAT) – if available
  • Personal statement

Tuition Fee

To always see correct tuition fees
  • International

    68000 AED/year
    Tuition Fee
    Based on the tuition of 68000 AED per year during 48 months.
  • National

    68000 AED/year
    Tuition Fee
    Based on the tuition of 68000 AED per year during 48 months.
  • USD 18,516 per year  

Living costs for Dubai

5300 - 9200 AED /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

Independent provider
Grant
Various benefits
Deadline
10 May 2025
Transform Your Future with Scholarship
Merit-based

Read more about eligibility

GBS Dubai
Location not available
Independent provider
Grant
1000000 INR
Deadline
Anytime
Education Future International Scholarship
Merit-based

Read more about eligibility

Education Future
Location not available
Independent provider
Grant
3500 USD
Deadline
15 Nov 2024
ACES Scholarships
Merit-based Need-based

Read more about eligibility

ACES Education Fund
Location not available
Independent provider
Grant
1000 USD
Deadline
30 Nov 2024
ServiceScape Scholarship
Merit-based Need-based

Read more about eligibility

ServiceScape
Location not available
Independent provider
Grant
40000 USD
Deadline
25 Mar 2025
Mary Doctor Fine Arts Scholarship
Merit-based Need-based

Read more about eligibility

Blumenthal Performing Arts
Location not available
Independent provider
Grant
10000 USD
Deadline
25 Mar 2025
Gordon Hay Scholarship
Merit-based Need-based

Read more about eligibility

Blumenthal Performing Arts
Location not available
Independent provider
Grant
1000 USD
Deadline
01 Jun 2025
1040 Abroad International Studies Scholarship Initiative
Merit-based Need-based

Read more about eligibility

1040 Abroad
Location not available
Independent provider
Grant
Various benefits
Deadline
Not specified
Erasmus+ - Grants for study mobility
Merit-based

Read more about eligibility

OeAD, Austria's Agency for Education and Internationalisation
Location not available
Independent provider
Grant
25000 USD
Deadline
20 Dec 2024
The Fountainhead Essay Contest
Merit-based

Read more about eligibility

Ayn Rand Institute
Location not available
Independent provider
Grant
25000 USD
Deadline
27 Dec 2024
Atlas Shrugged Essay Contest
Merit-based Need-based

Read more about eligibility

Ayn Rand Institute
Location not available
Independent provider
Grant
5000 CAD
Deadline
31 Dec 2024
Pinsky Law New Venture Development Scholarship
Merit-based

Read more about eligibility

Pinsky Law
Location not available
Independent provider
Grant
3000 USD
Deadline
31 Dec 2024
Coupons Plus Deals “Save for Future” Scholarship
Merit-based

Read more about eligibility

Coupons Plus Deals
Location not available
Independent provider
Grant
1000 USD
Deadline
15 Feb 2025
Fighting Bullying With Technology
Merit-based

Read more about eligibility

1902 Software
Location not available
Independent provider
Grant
1000 USD
Deadline
26 Feb 2025
Dream Chaser Scholarship
Merit-based

Read more about eligibility

Salvado Law
Location not available
Independent provider
Grant
500 USD
Deadline
Not specified
L. Austin Weeks Undergraduate Grant
Merit-based

Read more about eligibility

American Association of Petroleum Geologists Foundation
Location not available
Independent provider
Grant
3000 USD
Deadline
31 Dec 2025
Scholarship for students with disabilities
Need-based

Read more about eligibility

Anonymous Hope Fund
Location not available
Independent provider
Grant
2000 USD
Deadline
01 Sep 2025
The Rick Blight Leadership in Action Scholarship for Athletes
Merit-based

Read more about eligibility

Canadian Men’s Health Foundation
Location not available
Independent provider
Grant
12000 USD
Deadline
30 Nov 2024
Tobacco Harm Reduction Scholarship Programme
Merit-based Need-based

Read more about eligibility

The Tobacco Harm Reduction Scholarship Programme
Location not available
Independent provider
Grant
3500 USD
Deadline
15 Nov 2024
The Bill Walsh Scholarship
Merit-based

Read more about eligibility

ACES: The Society for Editing
Location not available
Independent provider
Grant
1000 USD
Deadline
01 Mar 2025
Voice Talent Online Scholarship
Merit-based Need-based

Read more about eligibility

Voice Talent Online
Location not available
Independent provider
Grant
1000 GBP
Deadline
Not specified
Pearl Lemon Scholarship
Merit-based

Read more about eligibility

Pearl Lemon
Location not available
Independent provider
Grant
1000 USD
Deadline
Not specified
Teen Changemakers Essay Contest
Merit-based

Read more about eligibility

International Bipolar Foundation
Location not available
Independent provider
Grant
1000 USD
Deadline
10 Dec 2024
PlagiarismSearch 2024 Essay Contest
Merit-based

Read more about eligibility

PlagiarismSearch
Location not available
Independent provider
Grant
965 USD
Deadline
Anytime
Dr. Martin Blank – SYB Scholarship
Merit-based

Read more about eligibility

Shield Your Body
Location not available
Independent provider
Grant
750 USD
Deadline
23 Nov 2024
Studybay Fall Essay Contest
Need-based

Read more about eligibility

Studybay
Location not available

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