Overview
About Marketing
Organizations rely on marketing to produce the sales that every organization needs to thrive. However, Marketing at RIT Dubai is more than selling. Marketing makes sales easier by developing the perfect Marketing mix of product, pricing, promotion and distribution for its carefully-chosen target customers. Professionals in marketing need good communication skills, written and verbal, must enjoy working with people and, increasingly, must be able make real-time decisions based on statistical data analysis.
Focus Areas
After Marekting Principles where you will learn the basics, it continues with a course in Integrated Marketing Communication where you will learn to woven Internet Marketing into the company’s traditional promotion mix. It then continues with an overview course, Internet Marketing, before continuing with Social Media Marketing and Search Engine Marketing. You will then develop your strategic vision with Marketing Strategy and Marketing Research. Together with RIT’s emphasis on great writing writing, (RIT’s writing professors are excellent) and our famous internships (we call them coops) and electives such as Webpage Design, Professional Selling and Negotiation, these courses will turn you into a solid Internet Marketing professional that can both develop a strategic plan and execute the details. You are also required to take a minor such Digital Business, Finance and Management to broaden your knowledge.
Following a broad overview of Marketing in Marketing Principles. Consumer Behavior and Internet Marketing, students of the Marketing program of RIT Dubai can either deepen their digital skills with Search Engine Marketing and Social Media Marketing or the traditional Marketing areas of Advertising and Promotion or Professional Selling before developing their strategic vision with Marketing Analytics and Marketing Strategy.
Possible Career Options
A career in marketing can take a student in different directions such as advertising, market research or brand management. However, in Dubai, the most common and attractive alternative for Marketers is internet marketing along with its components: social media marketing, content marketing and search engine marketing. There is not only a high demand for qualified applicants in these professions but those with well-developed strategic vision can expect rewarding career paths. The Marketing major also supports students that aim at more traditional Marketing careers, including professional selling, advertising, brand management and marketing research. Although these careers are less common in Dubai than elsewhere, they do exist.
Programme Structure
Courses include:
- Principles of Marketing
- Internet Marketing
- Consumer Behavior
- Marketing Analytics
- Marketing Strategy
- Strategic Management
Key information
Duration
- Full-time
- 48 months
Start dates & application deadlines
- Starting
- Apply before
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- Starting
- Apply before
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Language
Pass IELTS with Swoosh English! Sign up for a free writing masterclass or claim your exclusive 25% Studyportals discount and accelerate your preparation by taking a course designed by experts to get you the results you need.
Credits
Delivered
Disciplines
Marketing View 21 other Bachelors in Marketing in United Arab EmiratesWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Pass IELTS with Swoosh English! Sign up for a free writing masterclass or claim your exclusive 25% Studyportals discount and accelerate your preparation by taking a course designed by experts to get you the results you need.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at RIT Dubai and/or in United Arab Emirates, please visit Student Insurance Portal.
Other requirements
General requirements
- A scanned copy of your passport
- High school transcripts - predicted marks of your final year are acceptable for a conditional decision until you submit your final marks
- Emirates ID (UAE Residents)
- English language test (IELTS, TOEFL or EmSAT) – if available
- Personal statement
Tuition Fee
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International
68000 AED/yearTuition FeeBased on the tuition of 68000 AED per year during 48 months. -
National
68000 AED/yearTuition FeeBased on the tuition of 68000 AED per year during 48 months.
- USD 18,516 per year
Living costs for Dubai
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Bachelor's scholarship opportunities for Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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